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NEXT announces new Beauty & Home Store

The new store opened on Friday 2 October

NEXT is delighted to announce the expansion of its beauty business; with the exciting news of four new 'beauty & home' stores across the UK.

With a total of four new concept stores opening in coming months; the NEXT Beauty & Home Watford store opened its doors on Friday 2 October. The Watford store stocks premium brands including: Armani Beauty, Bare Minerals, Benefit, Bobbi Brown, Chanel, Clarins, Clinique, Estee Lauder, GHD, Kiehls, Lancome, MAC, Too Faced, Urban Decay and YSL and offers a range of premium beauty services.

NEXT currently sells over 250 beauty brands on Next.co.uk and recognised the opportunity to develop an extensive premium beauty business after a successful online collaboration of Fabled by Marie Claire, which launched beauty on Next.co.uk in July 2019.  You can explore the latest beauty offering at  https://www.next.co.uk/beauty.

The aim of the new stores is to create a premium retail environment for beauty, to complement the offer NEXT already carries through its online beauty business. Alongside this, NEXT's well loved home and lingerie collections will be available within the new stores; which will further expand the lifestyle offer available to the local NEXT customer.

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