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Purple Tuesday

This Purple Tuesday we're launching new initiatives to help customers with hidden disabilities to enjoy our centre.

We understand that visiting a shopping centre can be a daunting experience for some of our customers with autism, dementia or those who need extra assistance, so we’re adding in new ways to help your visit and experience from 12 November for Purple Tuesday.

Assistance dog lead sleeves

Like most public buildings, intu Victoria Centre welcomes assistance dogs in the centre.  If your dog does not wear a high-vis jacket or harness, it is sometimes difficult for our staff to recognise the difference between assistance dogs and pets, which are not allowed in our centres. To ensure a smooth shopping trip and make it easier for our staff to identify assistance dogs, we recommend you visit our customer information desk to collect a sunflower-design lead sleeve for your dog.

This lead sleeve simply slides over your dog’s lead and enables our staff to identify your dog as an assistance dog whilst you are shopping with us. Shoppers are invited to keep this lead sleeve and use it whenever they are in the centre.

Hidden disabilities lanyards and stickers

For shoppers that require additional assistance when shopping at intu or have hidden disabilities, and wish to identify themselves, we also offer a lanyard or sticker. These lanyards/stickers are available from our customer service desk. Parents and carers can choose between a sticker or lanyard depending on their requirements.

Sensory back packs

From 12 November ahead of Purple Tuesday customers will be able to hire sensory back packs from our customer service desk. These brilliant sensory back packs contain a whole host of useful items from ear defenders to fidget toys to help make shopping with us as comfortable as possible.

You can hire a sensory back pack with a £20 refundable deposit, which you will receive upon returning the bag.

For more information on our sensory back packs click here.


Manual wheelchairs can also be hired for free at the customer service desk on the Lower Mall. We will ask you to complete a short form and please remember to bring proof of address with you. Wheelchair hire is usually for up to 4 hours, but should you need it longer please speak to a member of the team and we will try to accommodate.

intu Victoria Centre also has a Shopmobility centre, operated by Nottingham City Council, located on Level 1 of the White Zone Car Park. Wheelchairs and other mobility options are available free of charge and the council staff are on hand to offer specialist advice on your needs. You can take your pick from a range of standard and powered wheelchairs, as well as powered scooters.

For more information on Shopmobility click here.

For a full list of our customer services please click here.