Published on 15/04/2014

THREE local schools have joined forces with intu Victoria Centre and intu Broadmarsh for a major art competition to design elephant statues, which will be paraded in Nottingham.

Pupils from Nottingham Academy, St. John’s Primary School and West Bridgford School have taken part in an art competition, by entering designs to be replicated onto small elephant statues as part of intu’s Elephant Parade in the city.

The winning entries will be painted by students directly onto the statues and will form part of the wider elephant parade arriving in the shopping centres on 6 January.

intu Victoria Centre and intu Broadmarsh have worked with organisers from the Elephant Parade to bring vibrant, individual elephant statues to Nottingham in support of The Asian Elephant Foundation and as part of the first UK-wide tour sponsored by intu reaching Nottingham on 6th January 2014.

The judging panel consists of representatives from intu Victoria Centre and intu Broadmarsh, the Nottingham Post, local artist John Newling and teachers from the relevant schools.

Liz Sewell, marketing manager at intu Victoria Centre, said: “We are thrilled to be working so closely with the schools on this project and to be giving pupils the chance to unleash their artistic talents. 

“Each school is being given two elephants measuring approximately 70cm tall and the chosen winners will transfer their designs onto the elephants before breaking up for Christmas.” 

Heidi Barlow, marketing manager at intu Broadmarsh, added:  “30 large elephants will descend on Nottingham, including ones painted by celebrities. The schools programme means an additional six, smaller elephants, bespoke to Nottingham will be included. 

“We are delighted to be able to bring such an event to Nottingham which will be a real spectacle of artistic and colourful creations for all the family to enjoy.”

Elephant Parade is a social enterprise with a unique combination of art, business and conservation. The Asian Elephant Foundation auction and sell the statues to raise funds to support various projects.

It has previously taken place in 12 cities such as Singapore, Milan, Copenhagen, Rotterdam, Amsterdam, Bergen, London, Hesselt, Antwerpe, Emmen, Heerlen and Antwerp. In 2013 the tour has conquered Southern California, Luxembourg and additional UK cities.

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