Published on 06/01/2014

Elephant Parade, the world’s largest open air art exhibition of decorated elephant statues that seeks to raise public awareness and support for Asian elephant conservation, will make its first visit to Nottingham after a series of trailblazing public art expos held in top cities across the world including Singapore, Milan, Copenhagen, Rotterdam, Amsterdam and London.

Liz Sewell, marketing manager at intu Victoria Centre, said: “We can’t wait for the Elephant Parade to arrive in our centres at the beginning of January and it is brilliant to be able to give the people of Nottingham a sneak preview of what they can expect.”

Heidi Barlow, marketing manager at intu Broadmarsh, added: “30 large elephants will be descending on the city along with six smaller additions to the herd that have been designed by pupils from Nottingham Academy, St John’s Primary School and West Bridgford School as well as one designed by Nottingham Trent University.”

Official sponsor of the tour, intu has worked with organisers of the Elephant Parade to bring a herd of vibrant and colourful elephant statues to the city in support of The Asian Elephant Foundation as part of the first UK-wide tour made up of 14 locations across the country.

Elephant Parade is a social enterprise with a unique combination of art, business and conservation. The Asian Elephant Foundation auction and sell the statues to raise funds to support for various elephant conservation projects.

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