Job title: Assistant Marketing Manager (Maternity FTC Nottingham)
Date posted: 09/10/2017
Application closing date: 20/10/2017
Location: intu VictoriaCentre
Package: Generous group pension scheme, 25 days holiday rising to maximum 27 days. BUPA private medical cover (family cover), Life insurance, season ticket loan, salary sacrifice scheme and discretionary annual bonus.
Job category/type: Communications/PR, Digital, Marketing
Job description: 10-12 months Fixed Term Maternity Contract
Job Holders Key Aim: To help the Marketing Manager to deliver compelling marketing campaigns that drive footfall, frequency of visit and dwell-time, as well as retailer sales and market share for the shopping centre, whilst consistently working for the benefit of intu.
Plan and deliver centre events, promotions and campaigns to achieve marketing objectives in line with the overall strategy for the centre and intu.
Continually evaluate all marketing campaigns and activities to ensure they remain within budget and can demonstrate a return on investment.
Regularly communicate with stores, through regular retailer forums, to ensure retailers are fully aware of upcoming initiatives or opportunities to get involved in centre activities and are fully engaged with the available marketing support.
Briefing and liaison with external agencies, to produce creative and compelling advertising, PR digital and promotional advertising campaigns that will drive footfall and repeat visits to the Centre.
Help the Marketing Manager to ensure that all marketing communications, including collateral produced to for retailers, consumers, local community stakeholders, CR partners or commercial partners is in line with intu's brand guidelines and are approved through the correct Brand Lab approval process.
Work with the Marketing Manager to deliver a digital marketing strategy to engage and drive shopper visits to the centre using the website, e-shots, SMS and social media by creating and developing original and engaging content across all digital platforms.
Oversee the management of the centre's website via the content management system.
Oversee the management and development of the centre's database as a tool for segmentation and communication in order to drive registrations.
To assist the Marketing Manager with the implementation of the centre's PR strategy. PR activities should always drive additional awareness for intu.
Manage all print production and centre literature.
To develop promotions and incentive schemes, including the Gift Card scheme, by working in partnership with all intu colleagues to deliver strong results for the centre.
To deputise for the Marketing Manager as and when necessary.
In discussion and with approval of Marketing Manager plan and execute the annual budget and activity for events, promotions and, where appropriate, Christmas decorations.
To support the Marketing Manager with any reactive media, including crisis management situations.
To develop and plan the implementation of the marketing strategy, in line with the business and marketing objectives, to attract tourists to the centre.
To manage and supervise the Marketing Co-ordinators, including undertaking their annual review, coaching and professional development.
Be aware of budget constraints and use cost management processes to control key areas of budget/expenditure and report regularly to the Marketing Manager as part of budget discussions.
Oversee marketing teams to ensure full compliancy with all intu procedures and ensure that regular centre and intu reporting timescales are met.
Assist with the management of the Merchants Association/Tenants Association in conjunction with the General Manager and Marketing Manager.
Undertake regular retailer liaison in order to collate commercial information from retailers, newsletters, memos, forums and staff discount schemes.
Any other duties as appropriate.
To work with the Marketing Manager to develop the Marketing Team To ensure compliance with Company's Health & Safety Policy.
To work collectively with other intu centres to identify examples of best practices across the intu group and then work together to roll-out these concepts within other centres.
To comply with corporate policies and procedures.
Note: This role is responsible for both intu Victoria Centre and intu Broadmarsh