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Project Earth with Selfridges

Selfridges has unveiled Project Earth, a major sustainability initiative to transform the way we shop.

Selfridges has unveiled Project Earth, a major sustainability initiative to transform the way we shop. 🌍 As well as exciting new services, such as repairs and renting, Project Earth will kickstart with eight weeks of experiments, innovations and conversations in-store.

Selfridges has launched a transformational new sustainability initiative, Project Earth - its commitment to change the way we shop by 2025.

The initiative builds on the industry leading steps Selfridges has taken over the last 10 years to place sustainability at the heart of the business. Selfridges aims to help customers change the way they shop in three ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell, and engaging with teams, partners and customers to inspire a shift in mindsets.

Project Earth launches with collaborations from more than 300 brand partners, with exclusive collections from Prada Re-Nylon, Barbour, HURR, Duke’s Cupboard, Harper Collective, Craig Green, Levi’s, KITH and Seletti.

Project Earth will be supported by a programme of events to engage with issues, amplify conversations and challenge mindsets by exploring the most exciting ideas in sustainability with some of the most influential thinkers in the space. There will be a series of 13 talks, takeovers and screenings with 10 partners such as How To Academy and Intelligence Squared and more than 20 events engaging with stories, brands and services to engage customers with the future of shopping. These include:

  • Ethical Consumerism: oxymoron or opportunity? (The Guardian webinar, 18th September)
  • Reimaging the fashion world (How To Academy webinar, 20th September)
  • Climate Action: meet the champions of change (How To Academy webinar, 20th October)
  • The Climate Changemakers: Meet the young activists fighting for climate justice (Inteligence2 webinar, 6th October)
  • The Future of sustainable beauty with Sali Hughes (Webinar, 9th October)
  • Immaterial Fashion: the end of ownership? (The Future Laboratory Instagram takeover, 8th October)
  • Better together: how to build a movement (How To Academy webinar, 13th October)
  • Sowing the seed: how can we become ethical eaters? (Intelligence Squared webinar, 14th October)
  • Eco Innovations: future-facing ideas for our changing world (How To Academy webinar, 15th October)

Details of how to book on to the above sessions will be announced in due course, so please check this page for the latest updates.

Selfridges is the first luxury department store to set tough material requirements as part of their commitment to a science-based Scope 3 carbon reduction target in goods and services.

Through Project Earth, Selfridges commits to:

  • Materials - Ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025
  • Models - Pioneer new retail models and experiences, making Selfridges synonymous with circularity, including rental, repair, resell, refill and rent
  • Mindsets - Put longevity, creativity and sustainability at the heart of the business, and engage with teams, partners and customers to effect change

Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement.

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