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Morphe launches at Selfridges

Cosmetics powerhouse, Morphe has opened its new shop-in-shop

Selfridges is excited to announce the official launch of Morphe from the 29th June 2020. Since the launch of the newly refurbished Beauty Hall in 2018, Selfridges continues to be the leading beauty destination outside London based on its size, brand and product offering and services.

The new Morphe shop-in-shop will feature many exciting aspects, including curated picks of featured best-sellers, the hottest influencer collaborations, and iconic must-haves. Customers will also be able to get expert advice from Morphe’s certified Beauty Artists.

Founded by brother and sister duo, Linda and Chris Tawil, Morphe has developed an ever-growing, loyal fan-following, delivering professional-quality makeup and artistry tools at accessible prices. Born in 2008 amongst the artists and influencers in Los Angeles, the Tawils recognized the power of social media in the early stages of building their company, and aligned with beauty makeup artists and bloggers who consistently shared their love of Morphe products with their own growing fans and followers. With over 10.7 million Instagram followers, the brand continues to elevate beauty fans and influencers on its social feeds.

Morphe is known for their full spectrum of professional quality tools and makeup, including over 300 brushes and highly coveted palettes, featuring influencer collaborations such as the newly launched Morphe X Jaclyn Hill Volume 2, Morphe X Jeffree Star Artistry Palette, best-selling Morphe X James Charles Artistry Palette.