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Brand new beauty hall opens at Boots

New brands to discover

Within the last week Boots have unveiled a brand new beauty hall full of exciting new brands, you can see a list of all these new brands below,

Brand name: FENTY BEAUTY

Launching Friday 10 May in your store and online, FENTY BEAUTY BY RIHANNA.

Before Rihanna became famous for her music, fashion and being a beauty icon, Robyn Rihanna Fenty was a little girl in Barbados who was transfixed by her mother's lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression, a way to radiate her ever-changing mood, and it powered a fearless take on beauty that helped her become the boundary breaking icon she is today!

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line "so that women everywhere would be included," focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Fenty Beauty is a cruelty-free brand. They never test their products or ingredients on animals.

Brand name: Balanceme

Summary about the brand: "Balance Me blossomed at our kitchen table over a sisterly chat in our quest to address our work/life balance and find natural, solutions‐driven skincare that worked" Clare and Rebecca Hopkins - Sisters and Co‐Founders

Brand name: BECCA

Summary about the brand: "Our goal is to make you glow in all of the right places with a radiance that is true to you.  No matter your age, style, face shape, skin type or tone, BECCA empowers you to find your best light, glow your own way - and make each day better than the last."

Brand name: BYBI

Summary about the brand: "First and foremost, we are a skincare brand who formulate clean and efficacious products, designed to optimise your skin's health. But alongside that we are also a values-driven brand who are trying to create change in an old-fashioned industry. We are striving to do better when it comes to our planet; be that through our raw materials, packaging or suppliers, whilst committing to only using 100% natural, vegan and cruelty-free ingredients"

Brand name: Nude by Nature

Summary about the brand: We spend a lot of time choosing what's good. With Nude by Nature, there's no compromise. Our promise is to deliver high-performing natural formulas that provide a beautiful finish and benefits that go beyond make-up.

Brand name: skyn ICELAND

Summary about the brand: At skyn ICELAND we offer skincare solutions to treat the damage caused by stress. Our inspiration comes from nature, in the pure unspoiled natural resources of Iceland – With its mineral rich waters, antioxidant powered berries, soothing algaes and mosses and immune boosting angelica archangelica. With these potent naturals, we created products that soothe, stabilize, fortify and nourish skin, bringing it back into balance and returning it to a glowing, youthful state.

Brand name: TAN-LUXE

Summary about the brand: TAN-LUXE was founded on one idea: If you can customise your makeup, why not your tan? We tossed out the tanning "rulebook" and changed the way self-tans are developed by completely revolutionising how they're used – all for the good of the glow. Taking a customisable, skincare-led approach, we put you in total control of your glow. Non-toxic, cruelty-free formulations with natural tanning actives integrate seamlessly into your life and luxe skincare regime to give you the cleanest, most flawless glow EVER

Brand name: Too Cool For School

Summary about the brand: Too Cool For School is an artistic cosmetic brand focused on creative experimentation and contemporary culture. We believe in quality and uniqueness. Too Cool For School was created in New York City. The artwork for the first artist-collaborative packaging was created simultaneously with a freelance illustrator in London.

Brand nameToo Faced

Summary about the brand: There was a time in the '90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

For more information on all these brands please visit Boots official website at Boots.com or come into store to speak to a brand representative