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Beauty Bakerie launches at Selfridges

A (guilt-free) treat for beauty junkies

New brand Beauty Bakerie has launched in Selfridges.

Founded by entrepreneur Cashmere Nicole, this oh-so-sweet brand is a (guilt-free) treat for beauty junkies. Renowned for their long-lasting formulas, the complexion, lip and eye products are also vegan, cruelty-free and paraben-free.