Forming Cream 85g
American Crew Acumen

Forming Cream 85g

£15.50
Buy now from Selfridges&Co

About this product

For medium hold with medium shine, American Crews Forming cream is an easy, lightweight alternative to all those ultra strength gels and pomades. The humectant formula conditions and moisturises hair as it holds, while allowing the product to shampoo out without any sticky residue. A holding agent encourages full, firm body and volume, yet remains pliable. American Crew Forming CreamApplication: Work a small amount evenly through damp or dry hair and style as desired85g