About this product
Welcome to a new era in picture quality, with the 'perfect reality' 8K resolution of Samsung's Q950R. Four times as detailed as 4K UHD, it combines true 8K resolution with intelligent AI upscaling for an incredibly lifelike picture. The screen delivers precise, pin-sharp contrast, anti-reflective technology and a perfect picture wherever you sit, with the staggering brightness range of HDR 3000. Ambient Mode turns the screen into a decorative feature, displaying customisable content, and can blend the TV into its surroundings.* See nothing but the picture, with the freedom to place your TV where you want with just One Near-Invisible Cable, and control all compatible devices with One Premium Remote Control. And you can access a world of online entertainment via Samsung's Smart Hub and interact by voice with the Bixby Voice Assistant. True 8K Resolution and 8K AI Upscaling The Q950R ushers in a new era of resolution that adds a further dimension of reality to your living room with large screen TVs. QLED 8K intelligently upscales what you watch. Quantum Processor 8K Powered by AI, Samsung's own 8K processor intelligently optimises picture quality and sound, and connects to other home devices, and provides new TV viewing suggestions and experiences. HDR 3000 HDR deepens your view and shows shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. With HDR 3000, the supreme brightness levels of QLED technology enables you to experience the full potential of the latest HDR standards. 8K Ultra High Definition This 55 screen has four times the number of pixels as 4K UHD TVs, for an extraordinary level of flawlessly realistic detail, even on larger screen TVs. Features : Direct Full Array Elite : exceptional viewing in all conditions with precise, pin-sharp contrast across the whole screen. 100% Colour Volume : utilising quantum dot technology, QLED takes light and turns it into breath-taking colour. 100% colour volume is achieved (DCI-P3 standard measure), for a realistic picture of rich, authentic colour of over a billion hues. Ambient Mode : removing the blank screen, the QLED can blend into the room with decorative, useful and customisable content.* Game Enhancer : stay one step ahead of the competition with picture and sound that adapts as fast as you game. Ultra Viewing Angle : for a perfect picture, wherever you sit. Ultra Black Elite : experience spectacularly deep black levels and incredible shadow detail, contrasting with the brightest whites. Adaptive Sound : the audio adapts to suit both the content of what you're watching, and the acoustics of the room. Premium One Remote Control : in a metallic finish, control all of your compatible devices and content for seamless multitasking. Samsung Smart Hub and Apps With ultra-high definition streaming, catch-up and games services, Samsung's Smart Hub is a superbly intuitive platform. Access the latest apps to experience the best content from Netflix, Amazon Prime Video, Apple TV, BT Sport, NOW TV, Rakuten TV, Google Play Movie and TV, Disney Life, UK TV Play, Hay U and BFI.** You can browse content easily, searching for your favourite programmes and movies while you are still watching TV. Enjoy super-fast response times, as you toggle between apps, online services and live TV with ease. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you. Voice Assistant Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and compatible smart home devices. This TV also works with Alexa, Google Assistant and Smart Things devices (compatible phone and app required. Exact functionality may change at any time and be withdrawn from the product without notice). Samsung TVPlus Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content. Boundless Design with Near-Invisible Optical Cable and One Connect Box included Boundless design looks stunning from any angle, with a clean back and a practically 'bezel-less' edge that maximises the viewing area. Say goodbye to messy wires and the clutter caused by multiple devices with the included Near-Invisible Optical Cable and One Connect Box. You can even control the One Connect Box if it's hidden from view, by using Bluetooth. 10-Year Screen Burn Warranty Samsung are offering a 10 year screen burn warranty to all customers. This way, you're covered - no matter what. Just register your TV here after you've set it up. Perfect partners With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either. Take a look at our full range of soundbars. Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you're looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands . *Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours. **Some services may require subscription (sold separately) A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs. Delivery information: If you buy a sound bar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.