Do you want to embrace a little countryside chic? Look no further than Joules. Inspired by country life, Joules was established in 1989 by Tom Joules, who wanted to bring a bit of colour, fun and entertainment into the typical countryside wardrobe. Today, Joules continues to capture casual, quintessentially British style for men, women and children. Eschewing the standard khaki or black wellies, Joules wellies come in a range of styles, from muted tones with a splash of stylish detail, to bright colours and bold stripes, polka dots and florals. It may be cold and grey outside, but brightly coloured and exquisitely cut Joules coats, clothes and boots are guaranteed to brighten your day.Show more