The Ruff & Ruby win national prize
Published on 25/01/2017

Yesterday, The Ruff & Ruby were the proud recipient of a national prize: intu’s Chairman’s Prize. They were presented with a cheque for £4,000 by Patrick Burgess – Chairman - and Alexander Nicoll – Corporate Responsibility Director for intu. 

Every year, each of the 14 intu shopping centres is invited to submit one entry for prizes that could make a welcome, and possibly much needed, additional resource to community groups working with each intu shopping centre. The Ruff & Ruby charity which opened a store at intu Potteries in October 2015 were the overall national winner.

Dawn Deaville who founded Ruff & Ruby commented: “' As a charity we are so proud to have received this award. The prize will help towards getting a greater chance of infusing hope into vulnerable young people in Stoke-on-Trent '.

Paul Francis – intu Potteries General Manager added “we are delighted for Ruff & Ruby. This charity is doing tremendous work to help local young people”.

Ruby Girl and Ruff Diamondz charity was founded in Stoke-on-Trent in 2010 by Dawnie Deaville to improve self-esteem for the city’s young people by offering a range of programmes to help them reach their potential. 

Ruby Girl and Ruff Diamondz’s social enterprise in the centre helps young people to gain real employment. To do so, it offers one to one life coaching and mentoring sessions, literacy mornings taken by local teachers for young parents with children, a kids’ play area and classes to learn how to write a CV.

To help the young people develop their self-belief and self-esteem, the charity runs many programmes including a ‘love me’ course, makeovers, textiles, craft afternoons, open mic events, children literacy activities and legal advice for parents. Young people who come to the charity often get to work in its bicycle repair shop.
The enterprise centre also runs as a shop, with a coffee bar, vintage & customised clothes, trainer bar, nail bar, hairdresser and bicycle repair shop. All the money generated by the sales is put back into the charity. 


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