STOOP FOR A SCOOP: WORLD’S SMALLEST ICE CREAM VAN UNVEILED
Mini ‘Nice Cream Van’ to delight intu shoppers in Stoke-on-Trent by giving away free ice cream
Top ten things that make people in Stoke-on-Trent happy in summer revealed
The world’s smallest ice cream van has been unveiled today as part of intu’s pledge to make customers smile and follows new research revealing that eating ice cream makes people happier.
The ‘Nice Cream Van’ measures just 47 inches long and 39 inches high with a maximum speed of 12MPH. It will go on a nationwide tour of 14 intu shopping centres to surprise and delight shoppers around the country and stops off at intu Potteries in Stoke-on-Trent next Tuesday 8 August.
The tour of the tiny van follows research revealing that eating ice cream is one of the top ten things that make people in Stoke-on-Trent happiest in the summer. Others on the list include taking a trip to the beach, having a BBQ, going on holiday, walking barefoot in the grass and wearing your summer wardrobe.
The research also revealed that four in five (79 per cent) of those in Stoke-on-Trent feel happier in the summer than they do in the winter, with longer days (27 per cent), sunshine (25 per cent) and summer holidays (19 per cent) the top three reasons given.
Sandrine Rutter, marketing manager at intu Potteries, comments:
“We’re delighted to have created what we believe is the world’s smallest ice cream van but the real win will be seeing the smiles it puts on people’s faces at intu shopping centres around the country for those lucky enough to get free ice cream. We work really hard to create experiences that will surprise and delight our customers and make each individual shopping trip a happier, more memorable one. At intu we have something for everyone and whether you’re someone who loves to shop or a bit more of a last minute panic shopper, we aim to ensure you leave happier than when you arrived.”
TOP 10 THINGS THAT MAKE PEOPLE IN STOKE-ON-TRENT HAPPY IN SUMMER
1. Going to the beach
2. Going on holiday
3. Eating ice cream
4. Having a BBQ with friends and family
5. Watching the sunset
6. Wearing summer clothes
7. Walking in the park
8. Doing the gardening
9. Swimming in the sea
10. Walking barefoot on the grass
The ‘Nice Cream Van’ will be stopping off at every intu shopping centre around the country including intu Potteries from 2-17 August. For more information on when it will be pulling up near you following #NiceCreamVan on Twitter.
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