intu Potteries signs Coast to Coast
Published on 22/01/2019

News Release
23 February 2015


• Sixth restaurant to join the line-up, which is due to open in Autumn 2015

Coast to Coast American Restaurant & Bar is joining the line-up of top names at the £20 million restaurant and leisure extension at intu Potteries.

Coast to Coast brings the cuisine and tastes from along The Lincoln Highway which spans the United States from Times Square in New York to Lincoln Park in San Francisco. When opened in Autumn 2015, diners at its new restaurant will enjoy premium burgers, made daily from British beef, traditional deep pan, Chicago-style pizzas and seafood dishes, wraps and South Western American specials.

Jonny Buckle, head of acquisitions, leisure of The Restaurant Group plc, said: “We’re excited about bringing authentic Coast to Coast American dishes and original US memorabilia showcased on the walls of our new restaurant. intu Potteries is a well-established centre for the region with impressive visitor numbers giving a great opportunity for us to delight more customers. We will lift their spirits and make them smile.”

This is the sixth restaurant at the 60,000 sq ft extension to the intu Potteries shopping centre in a list that features Nando’s, PizzaExpress, Gourmet Burger Kitchen, Chiquito and Frankie & Benny’s plus a 1,100 seat, nine screen Cineworld. Coast to Coast, part of The Restaurant Group, has signed a 25 year lease for 6,000 sq ft within a stand-alone building on the pedestrian boulevard running along the front of the restaurants.

With the Stoke-on-Trent campus of Staffordshire University nearby, as well as Keele University plus Stoke-on-Trent College, the student population in the area is high. As a result, some 20 per cent of the 12 million annual footfall to intu Potteries is in the 16-24 years age group.

The six towns of Stoke-on-Trent plus the adjoining Newcastle-under-Lyme combined have the 12th highest population of any UK city. This makes intu Potteries the focal point of shopping for the area and attracts customers from a wide catchment area of 850,000 people.

Martin Breeden, regional director of intu, said: “We are giving plenty of reasons for our customers to visit more often and stay for longer. By the end of this year, they will be able to shop at more than 80 major retailers, watch a movie and enjoy a meal in a family-friendly restaurant. Coast to Coast is a great addition to the choices on offer.”

The restaurant and leisure extension will create over 185 new jobs and some 100 construction jobs as work progresses. intu agents were Lunson Mitchenall; and The Restaurant Group was represented by Savills.

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