intu Potteries prepares for UK’s first accessible shopping day
Published on 13/11/2018

intu Potteries is joining retail businesses across the nation in marking Purple Tuesday, the UK’s first accessible shopping day.

Tuesday 13 November 2018 will see intu’s popular retail and leisure destinations across the UK join the campaign to promote awareness by highlighting the difficulties facing disabled shoppers and the measures that can be put in place to overcome them.

At intu Potteries this Tuesday you can call ahead of your visit and reserve a disabled car parking space. Simply ring James Machin on 01782 289822. All year round, wheelchair hire is  free. Visit the customer service team on the upper mall next to Clintons to hire your wheelchair. We also hold the first Monday of each month between 4pm and 5pm an autism hour. All our staff have received dementia and autism training. An autism guide to plan your visit to intu Potteries is available at the customer service desk. You can also request by email at a free copy of the guide to be posted to you.

Endorsed by the Department for Work and Pensions (DWP), Purple Tuesday is a call-to-action for retail businesses to make shopping more accessible for disabled customers - not just because it’s the right thing to do, but because it’s good for business. Shoppers are also encouraged to show their support, by visiting their local shopping centre or high street on the day.
intu is backing the campaign as part of ongoing work to create accessible shopping and leisure destinations. This includes introducing specialist training for staff to support those with autism, blindness and dementia and working with mental health foundation Blurt to encourage greater awareness around mental health conditions. 

Paul Francis at intu Potteries, said: “We are focused on creating great experiences for our customers and ensuring intu shopping centres are accessible destinations for all. We do this by working closely with our customers and important organisations like Purple to find new and innovative ways to improve our physical spaces, customer service and support for employees.”
The initiative also enjoys support from Sarah Newton, Minister of State for Disabled People, Health and Work, who will attend the purple lighting-up of key London landmarks on the day.

Beyond the 13th November awareness day, Purple will work alongside organisations to support implementation of commitments made, including customer service training and providing support to increase accessibility of websites and other online technology. Wider support includes physical access audits, improved signage and increasing the involvement of disabled mystery shoppers.
Mike Adams, CEO, Purple, said: “We’re delighted that intu is supporting the Purple Tuesday campaign to promote better accessibility for disabled shoppers. This is a collaborative campaign that extends far beyond one day, and it’s vital that retail organisations come together to make shopping more pleasurable and efficient for everyone.”
Resources for organisations and individuals wishing to get involved with Purple Tuesday are available for download at


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