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intu Potteries staff volunteer to support their community

intu Potteries is very much a people business guided by its culture and values. The intu Employee Volunteering Scheme builds on its support for colleagues’ charity and community commitments by offering all intu employees a formal opportunity to volunteer up to 15 hours per year during their working time.

intu Potteries employees are encouraged to volunteer for a charity or community organisation that is important to them.

In 2018 staff have used 125 volunteer hours and have helped to raise over £21,000 for local charities and community organisations. intu added a CR donation of £5k to Revival as part of a community partnership which also promoted volunteering opportunities for intu Potteries staff.

Volunteering hours included:

Revival befriending service

Revival deliver a range of services in Staffordshire helping vulnerable people to maintain their health and independence, and to be warm, safe and supported in their homes. We are working with revival to provide older, lonely people with bedside befriending, companionship and conversation whilst in Haywood hospital.

Nora Dobson (photo attached) who is benefitting from the befriending service said “

“I feel very lucky that James takes the time to visit me and I look forward to our chats, he listens to all of my stories. We chat about all sorts of things and have a bit of gossip”

Dougie Mac

Louise in the marketing team ran the Dougie Mac 5k in March and with match funding from intu raised over £200 for the charity. Barry Bailey, a volunteer for Dougie Mac collected at intu Potteries every month in 2018.

The centre also took part in the Bring a Pound day, donation station and have recently introduced “Tap to Donate” at our customer services desk where customers can tap their contactless card on a machine and donate £3 to Dougie Mac.


We teamed up with Blurt for our annual Student Night in October to offer somewhere for students to talk openly about depression. The team spoke to over 500 students in one night about all aspects of mental health. We also had literature available at our customer services desk over the Christmas period.

Compost Café

The centre also launched a ground-breaking initiative to re-use coffee grounds; potentially diverting around a tonne of waste coffee granules from being disposed of with other general waste each month.

Used coffee-grounds, generated by the cafes within intu Potteries, were re-packed into their original bags and made available to shoppers for free who then re-use them to help their flower beds and veg patches bloom.

According to horticultural experts, when mixed with compost, coffee grounds can add nutrients to the soil, prevent weed growth and even deter some pests. The coffee can also increase the acidity of soil, making it perfect for particular acid-loving plants.

The scheme will return in April.

Many more charities have benefited from intu Potteries staff volunteers including Peter Pan nursery, Macmillan Cancer, Savana and The Salvation Army.

Sandrine Rutter, marketing manager commented: “We pride ourselves on being a hub of the community in the volunteering projects that we are involved in and are happy to support our staff in these activities”.