intu Potteries welcomes kids with its spacious, pushchair-friendly malls and lifts, creating a stress-free shopping experience you and the whole family will enjoy. For some one-on-one time head to one of our parent and baby rooms, complete with all the equipment you'll need to take care of your little ones.

On 26 May we will be launching our brand new free family club with a whole host of exclusive benefits, gifts, inspirational ideas and opportunities to enjoy quality time together as a family with intu.

 

Our new family club is launching in May!

We are excited to announce that the new family club is launching soon, which will be for little kids and big kids too!

On 26 May we will be launching our free family club with a whole host of exclusive benefits, gifts, inspirational ideas and opportunities to enjoy quality time together as a family with intu.

Register your interest here and not only will you be one of the first to join our new family club when it launches in May, but you will also be automatically entered in our competition to win a £2,000 Virgin Holidays voucher!

Register your interest

Is your little one already a kids' club member? 

All our existing kids' club members will need to re-register to our new free family club in May in order to get all of the fantastic benefits of the new club. You can find out more by clicking the link below.

Find out more

 

Kids’ can have a ball in the soft play area at intu Potteries on the middle mall by Lush.

The purpose built 30 metre square soft play area will let kids’ let off a bit of steam with room to jump, move equipment around and play games under the watchful eye of their parents before heading back to the shops and cafés.

Families can also sign up to our Kids’ Club, receive a free goodie bag and find out more information on our activities during the school holidays at the Customer Services Desk or online at intu.co.uk/potteries.

We want you and your family to feel safe when shopping at intu Potteries, which is why we pride ourselves on being a Safe Hands shopping centre. We offer a hotline number & free wristbands to assist parents and guardians in finding children who have been separated from them whilst shopping, so you can be reunited as quickly as possible.

Hire them from the customer services desk on the upper mall.

More info