intu Potteries welcomes kids with its spacious, pushchair-friendly malls and lifts, creating a stress-free shopping experience you and the whole family will enjoy. For some one-on-one time head to one of our parent and baby rooms, complete with all the equipment you'll need to take care of your little ones.

On 26 May we will be launching our brand new free family club with a whole host of exclusive benefits, gifts, inspirational ideas and opportunities to enjoy quality time together as a family with intu.


Kids’ can have a ball in the soft play area at intu Potteries on the middle mall by Lush.

The purpose built 30 metre square soft play area will let kids’ let off a bit of steam with room to jump, move equipment around and play games under the watchful eye of their parents before heading back to the shops and cafés.

Families can also sign up to our Kids’ Club, receive a free goodie bag and find out more information on our activities during the school holidays at the Customer Services Desk or online at

We want you and your family to feel safe when shopping at intu Potteries, which is why we pride ourselves on being a Safe Hands shopping centre. We offer a hotline number & free wristbands to assist parents and guardians in finding children who have been separated from them whilst shopping, so you can be reunited as quickly as possible.

Hire them from the customer services desk on the upper mall.

More info

Are you planning to visit the centre as a family? Then why not join our free family club? You will receive discounts and offers at some of our retailers, a free gift for your children, a magazine and much more! intu will make your visit to us as a family even more fun!