The Ruff and Ruby Rooms, which opened Sunday, September 14, at intu Potteries, aims to help raise aspirations and self-esteem.
It has been opened by Rubygirl UK, which was founded by Dawn Deaville, in 2010, and will operate seven days a week.
Workshops are expected to include textiles, craft afternoons, open mic events, child literacy activities and legal advice for parents.
Rachel said: "It was a real honour to open the store, I have known Dawnie Deaville for two years and have been a big supporter from day one and admire what they have achieved."
Check out their seven day programme here.