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Local people chosen for SS19 fashion campaign

Local people from in and around Milton Keynes chosen to model this season's trends

Five local people were selected to feature in the new intu Milton Keynes marketing campaign for Spring Summer 2019, following a MK-wide real model search!

The five budding models took part in their debut photoshoot last week, in which they showcased the latest trends from the centre’s retailers.

intu Milton Keynes launched its search on Facebook at the end of January and had a whopping 126 local people putting themselves forward for the competition. The judges had a tough job on their hands whittling it down to just five winners.

The models are all from the MK and the surrounding area and are Gloria Onomah, Emma- Louise Brown, Hitesh Sharma, Melissa Hill and Chris Beck. The newly famous five showcased the top looks for the season between them in the one-day shoot by local professional photographer Gill Prince and videographer Gareth Lloyd.

The shots and videos will be used over the next few months in the shopping centre’s promotional materials and online marketing. Plus, from the 11 March, the centre will be releasing five images over five days on their Facebook page to allow shoppers the chance to win a £50 intu Gift Card each day.

Kirsty McGiff, marketing manager at intu Milton Keynes said: “We wanted to use real, local people again, so that our campaign would be ‘Milton Keynes’ through and through. We cannot get over how high the standard has been – so many gorgeous men and women wanted to take part. We found five fabulous models and both the images, and the videos have turned out absolutely stunning.”

intu Milton Keynes ensured all five models lived just like real models for the day, being pampered, preened and papped from dawn until dusk. The models were treated to a delicious lunch in Loaf & Bloom in Debenhams, were personally styled by each retailer and make up was kindly provided by the MAC, Dior and Bare Minerals counters within Debenhams. Plus, all models received an intu Gift Card each to treat themselves.

This is the second time that intu Milton Keynes has held a real-models search – and it’s always a huge success.

For more information, follow the shopping centre’s Facebook page

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