With their focus on denim innovation, G-Star designs for the future; not only in how products look, but also the wider impact they have. This means future-proving denim by investing in sustainable innovation and incorporating it in everything the brand does. G-Star focuses on a circular approach to how denim is made and used to create tomorrow's classics: quality denim of the future with respect for people and the planet in a transparent manner. Join them as they create the next 30 years of denim history.
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