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Original Poundworld Founders to Open New Discount Store at intu Merry Hill

One Below, a new UK discount brand from the original founders of Poundworld will open its second store in the West Midlands this July.

One Below, a new UK discount brand from the original founders of Poundworld will open its second store in the West Midlands this July, creating 20 local retail jobs.

The new store at intu Merry Hill will open at 10am on Friday 12th July at the former Poundworld unit.

The new independent chain is the first discount store in the UK to sell everything for £1 and under, including a wide range of brands such as Coca Cola, Pedigree, Heinz, Kellogg’s and Cadbury’s.

The store also stocks many popular cleaning names such as Zoflora and The Pink Stuff, as favoured by social media superstar Mrs Hinch.

Many of the former Poundworld staff who lost their jobs when the old  shop went into administration in 2018 have been given new employment at the brand new One Below store.

One Below sells over 5,000 products, retailing at £1 or less with prices starting at as little as 29p. The store stocks a wide range of items across 10 departments including groceries, home, health and beauty, baby care, toy, DIY, partywear, craft and gardening.

The new brand is being independently financed and launched by father and son retail entrepreneurs, Christopher Edwards (36) and Christopher Edwards Senior. The successful businessmen were the original founders of former high street retailer, Poundworld Retail Limited before it was sold to American private equity conglomerate, TPG Capital in 2014.

Christopher Edwards (36) Managing Director of One Below Retail Limited said: “We’re excited to be opening a new store at intu Merry Hill - it’s a great location for us.

“We’re offering amazing savings on big brands – our cleaning range that has a lot of Mrs Hinch favourites such as Zoflora an The Pink Stuff is going down particularly well with our customers in other stores.

“One Below is the only name on the high street offering everything it sells for £1 or less, with branded, quality products costing as little as 29p.”

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