A giant, orange mammoth has arrived at intu Merry Hill just in time for May half term. The centre’s new mascot will bring smiles to the faces of children and adults alike.
Standing at 2.4 metres high, Marmalade the Mammoth made his first appearance at intu Merry Hill this Saturday during a special march through the centre accompanied by a band procession, surprising and delighting families as he passed.
The friendly mammoth will be roaming the centre during the rest of the school holidays ready to meet eager children and families for the first time. Shoppers will be able to spot Marmalade at the lower mall near Debenhams at 10am, 11am, 12noon, 1.30pm and 2.30pm from Sunday 27th May – Sunday 3rd June.
A marmalade making factory will be launched to celebrate his arrival on Thursday 31st May, where families will get the chance to get messy and creative with Marmalade. Children will learn how to make their own fruity preserves with the cuddly mammoth and be shown how to use it in baking delicious cookies.
The factory will be open three times a day (11am, 1pm, 3pm) until Sunday 3rd June with 24 spaces available per session. Families can book their place on the 45-minute marmalade masterclass. Further details will be issued on intu Merry Hill’s social media pages.
Marmalade the mammoth will a permanent feature of the centre, and will help launch intu’s new family club which offers parents and their children a number of fun activities to enjoy together at popular shopping destinations across the UK.
Robert Pickersgill, marketing manager at intu Merry Hill, said: “Half term is all about spending time together as a family to create fond and loving memories. Baking delicious treats is a great way to do this and even better when joined by a friend like our newest resident, Marmalade the Mammoth.
“Creating moments of happiness is at the heart of everything we do and we’ve introduced Marmalade and the new family club as another way to bring smiles to people’s faces and provide opportunities for parents to spend quality time with their children.”
Families can join the new family club by visiting www.intu.co.uk/family-club