Coca-Cola has officially kickstarted the countdown to Christmas as it announces the return of its iconic Coca-Cola Christmas Truck Tour, stopping off at intu Merry Hill this December.
The Coca-Cola Truck will visit 19 towns and cities nationwide before making its final stop in London on Sunday 15 December.
In a snowy winter wonderland setting, visitors will be able to enjoy festive photo moments, win Christmas prizes and enjoy a 150ml Coca-Cola zero sugar to get them in the Christmas spirit.
This year Coca-Cola has partnered with Crisis - the nation’s leading charity committed to supporting the end of homelessness. With the aim to raise awareness and funds for the charity, which is now in its 52nd year, Coca-Cola will donate 10p for each Truck Tour can recycled by visitors, which Crisis aims to use to support hundreds of homeless people with education, training and advice. The initiative not only aims to back the charity, but also encourage recycling as part of Coca-Cola’s World Without Waste goal – a global pledge to collect and recycle a bottle or can for each one sold by 2030.
Continuing to bring festive magic to people across Great Britain ahead of the big day, the sight of the Coca-Cola Truck is often said to mark the official start of Christmas and has done so ever since it first appeared in Coca-Cola’s famous ‘Holidays Are Coming’ advert 24 years ago.
Kris Robbens, Marketing Director at Coca-Cola Great Britain and Ireland, comments: “Christmas is all about sharing special moments with friends and loved ones and we’re looking forward to spreading the festive cheer across Great Britain again this year with our iconic Coca-Cola Christmas Truck Tour.
“Whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support throughout the season. So, we’re really pleased to partner with Crisis and whilst guests at the tour enjoy a refreshing Coca-Cola zero sugar, when they recycle their can, they’ll be helping to support an amazing charity.”
A spokesperson at Crisis Great Britain, comments: “Christmas should be a time for family and friends to get together to celebrate. However, for those people that are homeless, it is often one of the hardest times of the year – a very cold, lonely and unenjoyable experience.
“That’s why our work at Crisis throughout the Christmas period is so essential. We’re delighted to be working with Coca-Cola throughout its iconic Christmas Truck Tour and receiving a donation that will help many homeless people to offer warmth, shelter, food, friends and access to vital services.”