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Goldsmiths pop-up makes way for new-look showroom

Luxury high-street jewellers Goldsmiths have closed its doors to its Merry Hill store to make way for a new and improved showroom.

Luxury high-street jewellers, Goldsmiths, have temporarily closed its doors to its Merry Hill store to make way for a new and improved showroom.

The permanent store will re-open on the 10th May, with a temporary pop-up shop located on the upper mall near Marks & Spencer opening on 12th March.

The temporary store will feature luxury brands such as Rolex, OMEGA, TAG Heuer and Tudor as well as exquisite jewellery from Goldsmith’s collections.

The pop-up will feature a Rolex branded area which will include an extensive collection of timepieces plus relaxing seating areas with dedicated teams on hand to provide the one-on-one expert customer service Goldsmiths prides itself on.

Craig Bolton, Goldsmiths executive director, said: “We are delighted to be opening our new store in intu Merry Hill but couldn’t leave our customers without a showroom for too long. The pop-up allows us to make upgrades to the store without disappointing our customers. At Goldsmiths we are genuinely committed to establishing our reputation as the number one local destination for luxury jewellery and timepieces.

Goldsmiths is the UK’s largest luxury high street jeweller, with more than 80 showrooms in every major town, as well as 4 showrooms in Northern Ireland. Priding itself on offering choice to its customers, Goldsmiths operates the largest distribution network for Rolex, OMEGA and TAG Heuer as well as many other reputable brands

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