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Fashion designer brand Hobbs arrives at intu Merry Hill

Popular designer brand Hobbs has officially opened its new store at the centre.

Popular designer brand Hobbs has officially opened its new store at the centre today to trendy professionals and fashionistas alike.

Hobbs offers a variety of luxury women’s clothing in statement shades and the finest of fabrics from workwear and tailored skirts to dresses and shoes. Whether shoppers are looking for casual wear, pin-sharp tailoring or premium occasion wear, they’ll find elegance, sophistication and femininity in every Hobbs piece.

Those that are looking to update their winter wardrobe or start their Christmas shopping early can also look forward to 25% off everything in store and online, as part of the retailer’s Black Friday event starting this week until Monday 2nd December.

The store launch will also see shoppers have the chance to enter a competition to win a £100 Hobbs gift card to spend in store or online.

Caraline Money, head of retail at Hobbs, said: “We’re absolutely thrilled to be joining the intu Merry Hill family. We’re looking forward to bringing our versatile collections to shoppers in the area and helping them find the perfect outfit for any event, through our personal styling service.”

Hobbs’ arrival at intu Merry Hill this month follows the recent addition of designer discount store All Good Things, with fashion favourite Mango also set to open before Christmas.

Nick Round, regional managing director at intu, said: “It’s great to welcome another designer store to the centre where shoppers can treat themselves or loved ones to a wide selection of high-quality fashion pieces.

“The recent additions of Hobbs and All Good Things to the centre demonstrates our ongoing commitment to attracting new retailers and ensuring our shoppers have a fresh and wide range of brands to choose from.”