Designed by London-based creative agency Dalziel & Pow, the new store concept will feature the retailer’s latest vehicles, including the Mitsubishi Outlander PHEV – the UK’s best-selling ‘electrified’ vehicle – and will include interactive digital displays that invite customers to discover more about the brand and its model range.
The store follows the success of the retailer’s new online car buying service which will feature in-store, and coincides with the launch of two of its brand new models – the Mitsubishi Eclipse Cross and the Mitsubishi Shogun Sport.
Rebecca Ryman, regional managing director for intu, said: “As the first-ever Mitsubishi Motors store in the UK, the retailer will give customers more reasons to visit from further and for longer and will appeal to the highly affluent customer demographic at intu Lakeside. The store will be a very attractive environment for customers wishing to purchase a new car or experience the brand’s offering.”
Rob Lindley, managing director for Mitsubishi Motors in the UK, said: “With the opening of our first Mitsubishi store in such a prominent and well-established retail location, we are putting the customer at the very centre of what we do by offering them more choice than ever before in how and where to purchase their new Mitsubishi. The store’s design perfectly conveys the bold, adventurous nature of the Mitsubishi brand and we’re delighted to partner with intu and Dalziel & Pow to create a platform that enhances our retail operation and will attract a whole new audience to our brand.”
Elise Holmes, associate design director at Dalziel & Pow, said: “We wanted the space to reflect the outgoing, forward-thinking spirit of Mitsubishi. By using innovative materials together with eye-catching displays and features, we have created an alternative car buying environment that perfectly conveys the rich heritage of Mitsubishi and the technological advancements that its vehicles are renowned for.”
intu Lakeside is the major retail and leisure destination in the south east of England, welcoming 20 million customers each year. Work is underway on a 175,000 sq ft leisure extension which will include leisure brands like Flip Out, Puttshack, Nickelodeon, and Hollywood Bowl, bringing in customers from further and for longer whilst helping all retailers flourish.
The store represents a further evolution in Mitsubishi Motors in the UK’s relationship with automotive retail specialists Rockar, with whom they have collaborated closely throughout the project.
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