To manage, implement and drive digital strategy, explore new technologies and digital initiatives and deliver compelling digital campaigns that drive footfall, visit frequency and dwell-time, as well as retailer sales and market share for the shopping centre, whilst consistently working for the benefit of intu.
Areas of Responsibility
Work with the Marketing Manager to develop and implement the centre's digital marketing strategy, using the centre's current digital channels as well as new channels.
Together with the internal and external teams to manage all crisis communication responses via digital channels.
Day to day management of the centre's website using the content management system ensuring accurate and relevant information is displayed at all times.
Create and develop original, engaging, SEO friendly content across all digital platforms.
Manage, develop and grow the centre's database, using it as a tool for segmentation and communication whilst also driving sign ups and engagement levels.
Manage and grow the centre's current social media channels in line with guidelines set by the business and also those in the centre's digital marketing strategy whilst also exploring the use of new social media opportunities.
When required, brief and liaise with external agencies to produce creative digital campaigns
Support the marketing team to deliver events, promotions and service initiatives, to achieve marketing objectives in line with the overall marketing strategy for the centre and intu by introducing new digitally related ideas to enhance individual campaigns.
Regularly communicate with stores through regular retailer forums and face-to-face visits, to ensure that they are fully aware of upcoming initiatives or opportunities to get involved in centre activities and are fully engaged with the available marketing support.
Continually evaluate all digital marketing campaigns and activities to ensure they remain within budget and can demonstrate a return on investment.
Work with the Digital Marketing Manager to deliver group digital campaigns, projects and initiatives for the centre.
Work with the intu Digital team at head office to ensure effective cross-promotion of business initiatives.
Work with intu Digital, Digital Marketing Manager and Marketing Manager to continue developing the website on an ongoing basis.
When necessary brief and liaise with all retained agencies.
Assist with the management of the Merchants/Tenants Association in conjunction with the General Manager, Marketing Manager, etc.
Any other duties as appropriate.
To ensure compliance with the company's Health & Safety Policy.
To work collectively with other intu centres to identify examples of best practice across the group, then work together to roll out these concepts within other centres.
To comply with corporate policies and procedures.