We found a £30 dupe of the 'it' bag that's all over Instagram

Every year, there’s always an item of clothing or an accessory that completely takes over Instagram – we’re looking at you Topshop polka dot dress – and we’ve just found this year’s ‘it’ bag.

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The Cult Gaia Ark bag has quickly become the summer bag of choice for every Instagram influencer and blogger worth their weight in likes, so you’ve probably seen it floating around. So we were pretty excited when we found an almost exact dupe of the bag from PrettyLittleThing, for just £30; perfect if you don’t have a spare £150 for the original lying around.

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The Cult Gaia Ark bag comes in an array of colours and materials ranging from the classic wooden design to multicoloured acrylic. We’re particularly obsessed with the black version, good news because ASOS have an amazing version for just £35.

The PLT bag has proven so popular that they’re struggling to keep it in stock, so keep visiting this page because we’re sure it’ll be back in stock quicker than you can say Cult Gaia. In the meantime, we’ve picked out some of the best Cult Gaia-inspired bags on the high street to buy now.

Images: Instagram/@fashion_jackson, Instagram/@lissyroddyy, Instagram/@haleboyd

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