It’s the most wonderful time of the year again, and alongside the increased consumption of copious amounts of mulled wine and mince pies, nothing quite signals the start of the festive season like Christmas adverts!
From John Lewis & Partners’ and Waitrose’s adorable Edgar the dragon to high notes from the Queen of Christmas, Mariah Carey, there are some good ones this year. So without further ado (and in no particular order), grab the best spot on the sofa and get comfy because here’s a roundup of this year’s Crimbo ads that you don’t want to miss…
intu’s advert follows a shopper ticking off her Christmas shopping list at her local intu centre; she gets decorated with adorable bauble illustrations every time her Christmas spirit kicks in a little more – plus the soundtrack is so catchy it’d be impossible to not feel festive after hearing it.
John Lewis & Partners and Waitrose & Partners
Meet Excitable Edgar, a little dragon living amongst humans in a small town who can’t seem to contain his excitement for Crimbo – awww. Unintentionally dampening everyone’s Christmas spirit and upsetting the townsfolk, a little girl helps Edgar out and it turns out to be a heartwarming ending for him after all.
Kevin the carrot is back (yaaay!), but this year he’s in trouble with the Leafy Blinders, a bunch of angry brussel sprouts – who are furious that Kevin has stolen their thunder as Crimbo’s veggie of choice. Our boy Kevin manages to escape and delivers a spectacular display to a revamped version of ‘Let Me Entertain You’ by Robbie Williams.
Ignoring the fact that there’s a scene of a man biting a chunk out of an unpeeled orange(!), Sainsbury’s Dickensian-styled advert follows the story of a young orphan named Nick, who is wrongly accused of stealing a clementine from a store. Look out for the major twist in the end!
Featuring exclusive character appearances from the hit Disney animation, Frozen 2, Iceland is helping shoppers bring the magic of frozen into homes this Christmas. Watch Queen of Arendelle herself, Elsa, Princess Anna, Kristoff, reindeer Sven and the adorable (and oh-so lovable) snowman, Olaf, gather around the table. So cute!
Inspired by the stories that her Grandad told her about Santa’s leftover magic, young Tilly bottles up the northern lights into a pickle jar, and uses it to spread cheer which turns her grey village into a colourful wonderland. Once all the magic has run out, her big brother leaves a special surprise for her on Christmas morning and we’re not crying, you are.
Going against the sentimental tides, IKEA went down a more humorous and irreverent route this year. A handful of regular household toys and ornaments start taunting a family about the state of their home, encouraging them to spruce it up before hosting guests over the festive season. Oh, and the soundtrack is super catchy – get ready to have it stuck in your head for the weeks to come…
Focusing on searching for the impossible gift to give the most hard-to-buy-for-person in your life, Boots proves that Christmas shopping doesn’t have to be problematic thanks to their dedicated ‘Bootiques’ edits.
A 90-second advert that follows the animated journey of little sister, Ellie, who is eager to play with her uninterested big sister, Jenny. Upset little Ellie runs outside and meets Archie the Reindeer, and they play all day until she runs out of ‘Reindeer treats’, and the whole family sets out to McDonald’s to buy more – as you do.
Marks & Spencer
Featuring the iconic House of Pain track ‘Jump Around’, the 60-second visual set showcases Christmas jumper-wearers dancing around, and doing a signature shoulder roll; it’s a refreshing (and contagious) take on the usual sentimental festive advert, we think.
Marking the supermarket’s 100th anniversary, the Back to the Future-inspired advert follows delivery man Joel, on his last shift before Christmas. Driving through a snowy village, his van gets caught up in street lights and ends up time travelling and making festive drop-offs in different decades.
Replacing the mischievous imp with a heartfelt show, this feel good Christmas advert titled ‘The Book of Dreams’, starts off with a father noticing that his daughter has circled a drum kit in the Argos catalogue. Suddenly the kitchen is transformed into the gig of a lifetime with both father and daughter putting on an epic show.
Reprising her festive classic ‘All I Want For Christmas Is You’, 25 years after its release, superstar Mariah Carey is back with a hilariously funny and super festive advert. Expect lots of sparkles, high pitched notes and the tiniest bite out of a single Walkers crisp.
Joining the race that is Christmas adverts and encouraging viewers to be more creative when it comes to gifting, TK Maxx’s playful campaign is fronted by a retro ‘Daredevil’ named TK, who goes on an unconventional hunt for gifts by switching off his auto-pilot shopping habits.