adidas Launches X and Ace Boots
Published on 01/07/2015

In the words of Pep Guardiola: “It’s chaos or control. There are players who think more about what the team needs and what is the best solution for the team. This kind of player is an intelligent player who has a vision about what the team needs. He controls.” 

“Then there are the ones who cause chaos. The ones who play on instinct and on talent. They are a little outside of the field. They can create absolutely everything and you can’t control that. You cannot limit that.”

For the first time, these two distinct types of player will have their own boots. The old adidas silos have been discontinued. No more F50, no more Predator, no more 11pro and no more Nitrocharge. There is only chaos and control. There is only X and ACE. 

Some players are born to control. They are the ones that pull the strings and set the pace. Every great team needs the players that keep it on track. For these players, adidas has designed ACE15.

Some players can never be controlled. They are the spark that ignites a game. They defy rules and structure. The moment of genius that gets the crowd off their seat – that’s their speciality. There is no defence and no tactic that can control them. For them, adidas has created X15.

Make your choice and purchase your pair from adidas, available now in store.

More News Back to all news

MAKE UP FOR EVER arrives at Debenhams

MAKE UP FOR EVER arrives at Debenhams

Published on 05/06/2018

On Wednesday 6 June the MAKE UP FOR EVER opens at Debenhams!

MAKE UP FOR EVER was created for professionals by French fine artist Dany Sanz in 1984, and combines high-tech formulas with comfortable textures for dazzling results.

The brand is now accessible to anyone and everyone who celebrates colour and individuality through a love of make-up.

Head to Debenhams to find your perfect shade…

More info
Filmore & Union Now Open

Filmore & Union Now Open

Published on 23/06/2018

Filmore & Union are now open at John Lewis with their largest restaurant to date.

Filmore & Union specialises in natural, wholesome ingredients and eclectic flavour combinations that don’t compromise on taste or satisfaction, Filmore & Union caters for all dietary requirements with a range of exciting meat, fish, vegan, vegetarian, and gluten free options.

With an extensive drinks, breakfast…

More info
Discover coffee redefined at Nespresso

Discover coffee redefined at Nespresso

Published on 16/10/2017

Nespresso introduces the new Vertuo coffee brewing system using Centrifusion™ technology to create the ultimate brewing experience. Just insert a capsule and close the lever — when activated, the machine reads the barcode on the capsule then spins up to 7,000 rotations per minute, blending ground coffee with water and producing the perfect crema to enjoy quality coffee in a larger cup. The versati…

More info

Events

All events

On facebook

On twitter