Make-up mad customers will be able to shop Rihanna’s hugely popular collection of cosmetics in store from Friday 10 May, offering everything from lipsticks and eyeliners to brushes and bronzers.
The brand’s renowned Fenty Face collection of foundations and concealers, available in thirty different shades to suit any skin tone, will also be available in store.
Located on level one of the centre, intu Derby will be the only Boots in Derbyshire to stock Fenty Beauty, which is currently solely available in the UK at Harvey Nichols.
The announcement comes as part of a nationwide overhaul of Boots, which will see 24 stores across the UK transformed into a new flagship format with interactive beauty hubs at the heart of the concept.
Carly Salisbury, marketing manager at intu Derby, said: “We are thrilled to reveal Fenty Beauty by Rihanna will be arriving at Boots intu Derby this Friday. We know our visitors are passionate about the latest beauty buys and trends, and the arrival of Fenty Beauty will offer customers an even greater selection of big-name beauty brands in centre.
“This announcement marks the first stage in an exciting transformation of Boots at intu Derby, which will only be rolled out across a limited number of shops across the UK. We’re delighted that intu Derby has been selected as a flagship store for the new beauty concept, and we are very much looking forward to revealing more details later this month,” she added.
Fenty Beauty by Rihanna will launch at Boots intu Derby on Friday 10 May 2019.