Shoppers at intu Chapelfield in Norwich have helped raise £970 for Norwich Foodbank. During May 2015, intu Chapelfield ran a ‘Big Treat’ campaign with a whole range of fun activities and treats for visitors to the centre. One of these initiatives was the opportunity for friends, family or admirers to nominate someone they know to receive a Big Treat in the form of a £2000 intu gift card. Shoppers then voted for the person they wanted to receive the gift card. intu Chapelfield donated funds to Norwich Foodbank for every vote cast resulting in nearly £1000 being raised.
Staff from intu Chapelfield visited Norwich Foodbank to present the cheque and to see how the Foodbank worked. As a result of the donation, Norwich Foodbank was able to feed just over 76 people for three days each, based on the average cost per kilo and average weight of the charity’s foodboxes. To put this number in context, foodboxes for 600 people were distributed in May 2015.
Sheridan Smith, marketing manager at intu Chapelfield, said: “We’re really pleased that our donation helped so many people and the amount raised was down to the number of people in our community who voted in the Big Treat campaign. We want to thank everyone who took part. We are always trying to find new ways to give something back to our shoppers but it’s also great to be able to help people in our community who really need extra support”.
Hannah Worsley, Norwich foodbank Project Manager says, “To receive a donation of £970 from intu Chapelfield, was wonderful. We were delighted to welcome staff members into our warehouse to see the workings of Norwich foodbank and understand how this amazing sum would help local people in crisis. We are very grateful for the support of intu Chapelfield’s staff and customers and look forward to working together again in the future.”
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