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intu Chapelfield staff become Dementia Friends

35 members and tenants at intu Chapelfield became Dementia friends.

In April, 35 staff members and tenants at intu Chapelfield undertook the Age UK, Dementia Friends training session. The sessions involved learning about types of dementia, how people can live well with dementia, and how those living with it can be better supported in the community.

There is a big campaign underway to make Norwich a dementia friendly and inclusive city. The campaign is aimed at encouraging local organisations to raise awareness of dementia with their staff, volunteers and customers and introducing changes to their products, services or environment to improve accessibility for people living with dementia.

"Norwich will be recognised as a city that understands, welcome and includes people living with Dementia"- Age UK

With the support of Age UK and the Dementia Action Alliance (DAA), intu Chapelfield is working towards being recognised as dementia friendly and inclusive shopping centre.

As part of joining the alliance, all members pledge to do something positive for dementia awareness. These range from staff training to improvements to the physical environment, or raising the profile of dementia by wearing a badge and sharing details of the Dementia Friends initiative.

Pin badges are available to purchase for a £1 suggested donation at our Information Desk on Upper Mall.

You could also become a dementia friend by visiting their website