House to open sixth UK store in intu Chapelfield
Published on 01/05/2018

Australian homewares retailer House will launch it's sixth UK store in intu Chapelfield!

House is passionate about cooking, dining and entertaining with an ambition to become the 'go-to' destination for people who share this passion. More than 4.000 homeware items will initially be on offer including cookware, bakeware, glassware, kitchen gadgets, small electrical appliances, table linens and accessories.

​75 new house stores are planned for the UK over the next three years and the retailer is in talking to open at more intu shopping centres following its arrival at intu Chapelfield this summer. 

House executive chairman and CEO Steven Lew said: “We are working with intu to bring more House stores to the UK’s best shopping destinations. intu Chapelfield’s high footfall and wide catchment area will make it the perfect location for us to reach millions more customers in the east of England.” 

 “Our expansion will be very much opportunity-led, and our strategy is to create a sustainable operation that prioritises being best-in-class, over being the biggest. Being the biggest is a flow on from having the best all round offering.”

Rebecca Ryman, regional managing director at intu, said: “House will be a welcomed addition to intu Chapelfield’s popular line-up of retailers who have all selected the centre as the ideal destination to attract new customers and flourish within the east of the UK.”

“The combination of intu’s high footfall and unique experiences are making our centres attractive to both international and national retailers as they invest in more physical space across the country.”

This summer House will be moving into the current Timberland store on the upper mall with retailer Timberland opening a new store within intu Chapelfield.

 

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