intu Broadmarsh welcomes kids with its spacious, pushchair-friendly malls and lifts, creating a stress-free shopping experience you and the whole family will enjoy. For some one-on-one time head to one of our parent and baby rooms, complete with all the equipment you'll need to take care of your little ones. Or why not hire a fun buggy so your kids can cruise the centre in style?

Family entertainment

Your well-deserved shopping trip needn’t be boring for the kids. Let them have fun in our play area, designed to let the little ones blow off steam.

Playworld is a kids' soft play area designed to let the little ones blow off steam so you can enjoy the rest of your day shopping. Playworld is located on Level 2 next to Wimpy. The area is unsupervised so please stay with your children at all times while they have lots of fun.

On 26 May we will be launching our brand new free family club with a whole host of exclusive benefits, gifts, inspirational ideas and opportunities to enjoy quality time together as a family with intu.

Find out more 


We want you and your family to feel safe when shopping at intu Broadmarsh, which is why we pride ourselves on being a Safe Hands shopping centre. We offer a hotline number & free wristbands to assist parents and guardians in finding children who have been separated from them whilst shopping, so you can be reunited as quickly as possible.