intu Broadmarsh welcomes kids with its spacious, pushchair-friendly malls and lifts, creating a stress-free shopping experience you and the whole family will enjoy. For some one-on-one time head to one of our parent and baby rooms, complete with all the equipment you'll need to take care of your little ones. Or why not hire a fun buggy so your kids can cruise the centre in style?

Family entertainment

Your well-deserved shopping trip needn’t be boring for the kids. Let them have fun in our play area, designed to let the little ones blow off steam.

Playworld is a kids' soft play area designed to let the little ones blow off steam so you can enjoy the rest of your day shopping. Playworld is located on Level 2 next to Wimpy. The area is unsupervised so please stay with your children at all times while they have lots of fun.

Are you planning on visiting the centre with the little ones? Give them a day to remember at the intu Victoria Centre & intu Broadmarsh Kids' Club! Fun-filled and free to join, it’s the perfect place for playtime, plus kids will receive a free goody bag when they visit and you’ll always be invited to our incredible family events throughout the year.

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We want you and your family to feel safe when shopping at intu Broadmarsh, which is why we pride ourselves on being a Safe Hands shopping centre. We offer a hotline number & free wristbands to assist parents and guardians in finding children who have been separated from them whilst shopping, so you can be reunited as quickly as possible.