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    • The White Company

      Mermaid Muslins - Pack of 2

      The White Company

      <p>King of essential baby items, the humble muslin cloth is a must-have for any new parent. Ideal as a bib or for winding your baby, these soft muslin squares both feature our pretty new mermaid print, designed for us in-house. They come tied with The Little White Company ribbon, making them a lovely gift.100% cotton</p>

      £16.00

    • The White Company

      Under The Sea Bibs - Pack of 2

      The White Company

      <p>Endlessly useful at home or out and about, you'll be reaching for these high-quality baby bibs again and again. Made from soft cotton jersey on the outside (both with a terry-towelling lining), they’ll machine wash beautifully every time. One cute little bib features our new under-the-sea print and the other is printed with multi-colour stripes. Both fasten easily with a handy side popper.100% cotton</p>

      £14.00

    • The White Company

      Broderie Hat

      The White Company

      <p>Breathable cotton sun hats are essential for protecting their skin and regulating their temperature throughout the Summer months. This style matches our broderie dress and dungarees. It has scalloped edges and soft-cotton twill to one side with a plain-white jersey lining.100% cotton</p>

      £14.00

    • The White Company

      Broderie Dress

      The White Company

      <p>Part of our Celebrating White initiative, this vintage-style dress has dual layers, all edged in broderie scalloping, adding a beautiful flourish. Pleats from the neck create a full shape that’s definitely twirl-worthy, while raglan sleeves are ruffled with light fabric for an angelic finish. As with all our Spring and Summer dresses, this comes with matching knickers. Please note that this dress is not available in rose. The item is available only in white, as shown in the images. 100% cotton</p>

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      £34.00

    • The White Company

      Girls' Vests (1-12yrs) - Pack of 2

      The White Company

      <p>The perfect layering pieces to keep her cosy in all weathers, our vests are made from soft brushed cotton, and trimmed in picot. One is printed with our all-over Evelyn floral, and the other is plain white. 100% cotton</p>

      More options available

      £14.00

    • The White Company

      Marcelle Monkey Toy

      The White Company

      <p>Meet Marcelle the monkey, he's made from soft velboa and has a curly springy tail, an embroidered face and sits up. Marcelle is ready to go on all kinds of adventures, and makes a wonderful first baby gift that will grow with any little one.100% polyester</p>

      £20.00

    • The White Company

      Mermaid Sleepbag

      The White Company

      <p>In our lowest tog rating, this sleeping bag is not wadded and instead has two layers of cotton jersey, ensuring little ones are both comfy and cool on Summer nights. It has an all-over print of our mermaid design, making it a lovely partner for the matching Mermaid Hat &amp; Blanket Set. Double ended zips and press-stud fastenings on the shoulders make it easy to take on and off, and picot trims at the openings add a gorgeous finish. Our smallest sleeping bags, designed for babies aged 0-6 months, also feature poppers beneath the armholes to create a smaller, snug fit. 100% cotton</p>

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      £28.00

    • The White Company

      Animal Stacker Toy

      The White Company

      <p>We absolutely love this new stacker with three animal-themed hoops and a plain white hoop to sit on the top. The largest hoop is a brown lion complete with a standout mane, and when shaken by little hands the lion rattles. Next in size is a white elephant that has ears that crinkle, then finally a smaller monkey who rattles. All of the hoops and stacker itself are made from wonderfully touchable velboa and the animals have embroidered faces.100% polyester</p>

      £38.00

    • The White Company

      Unisex Hydrocotton Robe

      The White Company

      <p>More than just a dressing gown, this hydrocotton robe is a quick and cosy way to dry them off after bath time. It's made differently to traditional cotton towelling, using clever 'low twist' technology to give it a thicker and softer feel, while remaining beautifully lightweight, absorbent and fast drying. Even after repeated washing, it will stay as soft and supple as that very first bath night. - 100% natural cotton (hydrocotton) - Available in white</p>

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      £32.00

    • The White Company

      Ava Floral Jersey Nightdress (1-12yrs)

      The White Company

      <p>Continuing our popular Ava print into the Summer, this cotton-jersey nightie really is something special. As well as gorgeous raglan frills on the sleeves, it has a keyhole detail at the back and lovely fullness through the skirt. She can wear this with our Ava Floral Robe. To meet British Standard flame retardancy regulations this 100% pure cotton nightdress has been treated with a special finishing process. 100% cotton</p>

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      £26.00

    • The White Company

      Gingham Pyjamas

      The White Company

      <p>Incorporating our ever-popular gingham checks with adorable Kimbo the elephant as an embroidery, this pyjama set is made from crisp cotton. Perfect for the Summer, the T-shirt has an easy-on-off envelope neckline.100% cotton</p>

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      £24.00

    • The White Company

      Christopher Crab Striped Pyjamas (1-12yrs)

      The White Company

      <p>With a pale ocean-blue hue on the top and yarn-dye stripes to the shorts, this nautical set will conjure dreams of the deep-blue sea. Christopher the crab features as a bold orange motif to the centre of the top, while the neckline is accented with contrasting blue. 100% cotton</p>

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      £22.00

    • The White Company

      Ocean Scene Hoodie

      The White Company

      <p>This pull-on, notch-neck hoodie is made from pure cotton, which is great during Summer months when they need an extra layer that won’t make them too hot. We’ve finished it with a fish jacquard design along the hem and cuffs, and also knitted it with a marl yarn, to make it look like the sea.100% cotton</p>

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      £32.00

    • The White Company

      Striped Towelling Cover Up

      The White Company

      <p>The perfect throw-on after splashing in the sea, this cover-up is made from absorbent towelling so they can dry off quickly and easily (until they want to go straight back in again).100% cotton</p>

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      £24.00

    • The White Company

      Multi Stripe Hat & Mitt Set

      The White Company

      <p>Crafted from super-soft and breathable pure cotton, look no further for a comfortable and long-lasting accessories set for babies. Accented all-over with our multi-coloured stripes, the hat has adorable bear ears to the top, while the little mitts stop scratching and keep fingers cosy. Both pieces are specially designed to protect baby’s delicate skin without increasing their temperature during warmer Summer months. Team this with our matching Multi-Stripe Short-Sleeve Sleepsuit.100% cotton</p>

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      £14.00

    • The White Company

      Crab Motif Jumper

      The White Company

      <p>Incorporating both hand-finished intarsia techniques and embroidered details, this crab-motif jumper is the ideal companion for our Ticking Stripe Trousers. It has a side-button fastening on one side to make getting little ones dressed easy in the mornings.100% cotton</p>

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      £28.00

    • The White Company

      Embroidered Pyjamas

      The White Company

      <p>Another one of our favourite styles for baby girls, we’ve really gone to town on this beautifully detailed pyjama duo. The lightweight cotton and sleeveless style make this set ideal for Summer, but the bloomer detail on the shorts, and ruffled wrap finish to the top is what really makes it special. It can be fastened with little poppers at the back and features a backed seahorse embroidery to the front of the top. 100% cotton</p>

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      £22.00

    • The White Company

      Sheering Kimbo Sleepsuit

      The White Company

      <p>We think this sleepsuit is a real beauty. Inspired by the traditional look and feel of hand-made garments, we have added a shirred panel across the top with a little Kimbo the elephant embroidery. The design is footed to keep feet snug, and the legs open with press-studs for quick and easy changing. 100% cotton</p>

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      £26.00

    • The White Company

      Stitch Cardigan

      The White Company

      <p>A brand new shape for us, this cardigan is part of our Celebrating White range and has a one-button fastening, lending it to layering over our dresses. It’s knitted from pure cotton, making it great for warmer weather and special Summer occasions, and has a lovely textured finish and short, raglan sleeves. 100% cotton</p>

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      £28.00

    • The White Company

      Mermaid Baby Blanket & Hat Set

      The White Company

      <p>Featuring an all-over mermaid print, this indispensible duo includes a soft swaddling blanket, with gorgeous ruffled trims, and an adjustable knotted hat. This is an ideal small gift – especially when bought with the matching Mermaid Sleeping Bag or Pyjamas.100% cotton</p>

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      £20.00

    • The White Company

      Hydrocotton Robe (5-12 yrs)

      The White Company

      <p>Absorbent and fast-drying, this cosy hooded robe is just the thing for curling up in with a story after bath time. The dressing gown features a cosy hood, a tie belt and a handy loop for hanging on the back of his door. Made using clever 'low twist' technology to make the cotton towelling feel extra thick and soft and it's still beautifully lightweight, absorbent and fast drying - even after endless washing. - 100% cotton - Machine wash warm</p>

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      £32.00

    • The White Company

      Elise Bodysuit And Trouser Set

      The White Company

      <p>Add a Summery slant to her outfits with these printed trousers and matching bodysuit. The fully lined trousers have elasticated cuffs and an all-over Elise floral print, while the white bodysuit features trims to match around the neck and cuffs. Bodysuit: 95% cotton, 5% elastane Trousers: 100% cotton</p>

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      £28.00

    • The White Company

      Under The Sea Sleepsuit

      The White Company

      <p>This adorable pure-cotton sleepsuit is accented with our colourful under-the-sea print. Featuring shoals of fish, ocean whales and brightly coloured submarines, it fastens with nickel-free press studs and is footed to keep little toes snug. A gorgeous embroidery of our little whale takes pride of place at the top. All our embroideries are backed to avoid irritation to sensitive skin. This matches our Under The Sea Blanket &amp; Hat Set perfectly.100% cotton</p>

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      £24.00

    • The White Company

      Sparkle Trim Collared Bodysuit

      The White Company

      <p>This adorable little bodysuit for baby girls is the ultimate layering piece – perfect for wearing under our dresses, dungarees and cosy knits. This girly style has a silver sparkle trim along the cute Peter Pan collar and features handy popper fastenings at the leg opening and back. 95% cotton, 5% elastane</p>

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      £16.00

    • The White Company

      Elise Bubble Romper

      The White Company

      <p>Perfectly practical and a lovely classic piece for baby girls, this pure-cotton bubble is fully lined and has gorgeous embroidery at the top. Pretty frills on the elasticated leg openings make it wonderfully girly, while concealed poppers on the leg opening and button fastenings at the back make changing easy. It’s decorated with our print of the season – the lovely pink-and-blue Elise floral. 100% cotton</p>

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      £26.00

    • The White Company

      Against The Flow T-Shirt

      The White Company

      <p>Far more than just a simple T-shirt, this top uses a neppy yarn for a colourfully flecked finish, and incorporates both printed designs and embroidery, creating a seascape. The crew neckline is trimmed in orange, picking up the colours used to create the colourful shoal of fish.100% cotton</p>

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      £12.00

    • The White Company

      Tugboat Striped Romper & Hat

      The White Company

      <p>Yarn-dye stripes on soft cotton jersey showcase a gorgeous appliqué of a whale and a printed boat on the centre of the romper. The matching hat makes a super-sweet Summer addition.100% cotton</p>

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      £24.00

    • The White Company

      Pin Tuck Top And Shorts Set

      The White Company

      <p>With pure-cotton lining inside and softly textured cotton dobby outside, we think this is a charming set. It’s part of our Celebrating White range, and is a vintage-inspired two-piece with little bloomer-style shorts and a pretty top. Pintucks at the neckline and frilly finishes make this truly special – definitely one to pass down the generations.100% cotton</p>

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      £30.00

    • The White Company

      Whale Striped Tank Top

      The White Company

      <p>Layer this charming tank top over one of our bodysuits this Summer for a smart look. Trimmed with a darker blue shade and made up of cashmere blue and white stripes, it also has a hand-finished intarsia whale in the middle.100% cotton</p>

      More options available

      £24.00

    • The White Company

      Embroidered Shortie Sleepsuit

      The White Company

      <p>This sleepsuit fastens all the way through to the legs with nickel-free press-studs and has a traditional button-up collar – our bestselling shape. In pure cotton, it’s a Summer-appropriate piece that will keep baby cool, especially thanks to the short sleeves and short leg cut. In our traditional six-embroidery finish, this style features three little sea characters on either side of the central seam. All our embroideries our backed to prevent irritation to sensitive skin.100% cotton</p>

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      £24.00

    • The White Company

      Bear Hydrocotton Hooded Towel

      The White Company

      <p>Our hooded towel is made from pure hydrocotton towelling, which is exclusive to us in the UK, and has adorable bear ears on the hood. Hydrocotton's clever 'low twist' technology makes this baby bath towel feel thicker and softer than normal, yet it's beautifully lightweight, absorbent and fast drying - even after endless washing. 100% Hydrocotton</p>

      More options available

      £26.00

    • The White Company

      Stripe Envelope Neck T-Shirt

      The White Company

      <p>This handy top is made with an envelope neckline to make changing as easy as possible. With all-over yarn-dye stripes – as opposed to printed, which are not as long-lasting – it’s been made in cotton jersey for a naturally soft feel against baby’s delicate skin.100% cotton Available in optic white with baby grey marl</p>

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      £12.00

    • The White Company

      Hide & Seek Hoodie and Trouser Set

      The White Company

      <p>Featuring our hide-and-seek print of animals hiding in the jungle, this little hoodie-and-trousers duo is made from pure-cotton. The hoodie is loungey and super-cosy, and the footed leggings have a fine yarn-dye stripe. Add the 3 Pack Character Bodysuits to complete the outfit.100% cotton</p>

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      £30.00

    • The White Company

      Soft Trousers

      The White Company

      <p>Made from lovely, soft cotton twill, which is brushed for an even-more velveteen feel, these trousers are lined in cotton jersey, accented with yarn-dye stripes, which will show if you roll up the cuffs. They pull on and fasten with a drawstring with orange thread, matching the little anchor emblem on the trousers.100% cotton</p>

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      £22.00

    • The White Company

      Striped Submarine Sleepsuit

      The White Company

      <p>All-over yarn-dye stripes are brought to life in a nautical colour palette of moonlight blue and white, while a little pocket with a yellow submarine appliqué adds a lovely quirky finish to this pure-cotton sleepsuit. It has grey-marl neck trim and, as always, it fastens with nickel-free press-studs around the legs and at the shoulder.100% cotton</p>

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      £22.00

    • The White Company

      Lumi Polar Bear Mini Toy

      The White Company

      <p>We love our Mini Lumi Polar Bear, his soft slinky fur glistens with a snow-like glittery effect, so he looks like he’s just wandered in from the North Pole. Designed exclusively for us, his squidgy nose is just waiting to be squeezed, his fur is perfect for stroking. Create a family of polar bears and team with our Medium Lumi Polar Bear from the same cuddly range. 100% polyester</p>

      £9.00

    • The White Company

      Baby Animal Collection Books by Emma Dodd

      The White Company

      <p>The Baby Animal Collection brings together three heart-warming and whimsical Emma Dodd books: ‘When…’, ‘Me…’ and ‘Sometimes…’ Made from cardboard and in a mini size, they are suitable for even the smallest hands. Plus, they can easily be slotted into a bag, or pram so they can be close by for little ones. The books come in a handy slipcase to house them, and are a truly lovely gift. Hardback</p>

      £12.99

    • The White Company

      Jellycat Bashful Bunny Small Toy

      The White Company

      <p>This is one special small and silver bashful bunny. We love the incredibly long ears flopping down such a petite body - and of course the famous Jellycat bunny softness. Speaking of which, there's a whole family of bashful bunnies to choose from plus a host of other cuddly colours and sizes. 100% polyester</p>

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      £14.00

    • The White Company

      Woven Seersucker Romper

      The White Company

      <p>Made from lightweight cotton seersucker, this romper is perfect for Summer as it’s so breathable. Fine, pink stripes offset the crisply crimped texture of the fabric, while little button tabs, a Peter Pan collar and elasticated cuffs add a beautiful finish. This romper fastens with faux-mother-of-pearl buttons all the way through the front. 100% cotton</p>

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      £26.00

    • The White Company

      Seersucker Lobster Romper

      The White Company

      <p>Made from lightweight cotton seersucker, this shortie is perfect for Summer as it’s so breathable. Fine, blue ticking stripes offset the crisply crimped texture of the fabric, while stitching in orange adds a bold finish, perfectly matching the little lobster embroidery we’ve added to the chest. All our embroideries are backed to avoid irritation to sensitive skin. This romper fastens with buttons all the way through the front and down the legs, and features a split patch pocket on the back and a traditional collar.100% cotton</p>

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      £26.00

    • The White Company

      Gingham Sleepbag

      The White Company

      <p>In our lowest tog rating, this Summer-appropriate sleeping bag is made from two layers of soft cotton jersey and opens with a double-ended zip. The gingham print makes it the perfect companion for our matching bedding range, and also keeps the design timeless and unisex. It is finished with a lovely little Kimbo embroidery at the top, which has been backed to avoid any irritation to sensitive skin. Our smallest sleeping bags, designed for babies aged 0-6 months, also feature poppers beneath the armholes to create a smaller, snug fit. 100% cotton</p>

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      £28.00

    • The White Company

      Riley Puppy Medium Toy

      The White Company

      <p>This adorable puppy is so soft and shaggy that his fur literally ripples with texture. With squidgy-feel beans in his bottom and paws, Riley can sit, sleep and play to your order! Our floppy-eared friend from Jellycat toys is exclusive to The White Company in this lovely taupe coat, and comes in small size too. 100% polyester</p>

      £20.00

    • The White Company

      Indy Elephant Rattle

      The White Company

      <p>Soft floppy ears frame a soft furry hold, where tiny hands can shake Indy to make him rattle. This is an excellent first toy and the perfect gift for any newborn, especially when paired with another Indy from the elephant family. 100% polyester</p>

      £14.00

    • The White Company

      Baby Star Storage Bag

      The White Company

      <p>Scattered with soft grey stars and trimmings, this storage bag is just the thing for tidying away toys, books and blankets in their bedroom or nursery, and can even double up as a stylish laundry bag. Made of a hardwearing cotton canvas, the bag features two handles for easy lifting, and a fold-down hem.100% cotton</p>

      £35.00£28.00

    • The White Company

      Classic Star Velour Bumper

      The White Company

      <p>Perfect for baby’s new room, this classic cot bumper features grey small stars on a white background so your little one will have the sweetest night’s sleep. It’s made from our soft velour with a lovely light padding, and the neutral colour scheme means it’s great for boys or girls. Team with our Classic Star Cot Fitted Sheet and Classic Star Sleeping Bag for a wonderfully coordinated look. This cot bumper is designed to fit most cots; simply tie it to the head of the cot and regularly check that it is securely tied in place.Remove once baby can sit up unaided. Must not be used with a quilt, duvet or pillow. Outer: 100% cotton Filling: 100% polyester</p>

      £49.00£39.20

    • The White Company

      Baby's Princess Gift Set

      The White Company

      <p>With its gorgeous frilly detailing, our stunning Princess Wrap Sleepsuit is the star of the show in this edited gift selection, presented in our white, ribbon-tied box. Alongside it are a matching hat and blanket set, and little ones will be soothed by the Katy Kitten rattle, made from super-soft velboa. If you would like to add a gift card with a message, please call our customer-services team on 020 375 89 222. 100% cottonRattle: 100% polyester</p>

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      £57.00

    • The White Company

      Striped Pyjamas- Set of 2 (1-12yrs)

      The White Company

      <p>In a lovely smock shape with an empire line and small button placket, this two-pack pyjama set is perfect for Summer. Made from lightweight cotton, both tops come with matching shorts, complete with a comfy elasticated waistband. One set is plain, while the other features yarn-dye stripes. They have been brushed for a super-soft finish.100% cotton</p>

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      £32.00

    • The White Company

      Pink Stripe Snuggle Robe (1-12yrs)

      The White Company

      <p>A snuggly alternative to our plush Hydrocotton robes for little ones, this stripy robe is wonderfully cosy and super soft. We’ve accented this style with chunky stripes, and finished it with deep patch pockets and a hood.100% polyester</p>

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      £28.00