Since its launch, the new Dyson Supersonic hair dryer has created a storm on social media and sent the beauty world into a mane-taming frenzy. Everyone wanted to know: can Dyson do with hair dryers, what they’ve done with vacuums and hand dryers? And most importantly, is this new Dyson hair dryer worth the £299 price tag? Wowza.
Now that every beauty guru worth their weight in lipsticks has had a chance to give it a go, we’ve taken the time to scour the reviews to tell you everything you need to know, plus scroll down to find out how you can win one for yourself! Is it hot stuff or a bunch of hot air? Let’s find out...
James Dyson himself said: “With our digital motor, we changed vacuuming, and then hand drying. Now we’re changing haircare.” That’s a pretty powerful statement from the man who has actually revolutionalised vacuuming and hand drying. And just like all Dyson products, with the Supersonic hair dryer, they haven’t scrimped on engineering.
Dyson spent $71 million developing the hair dryer, building dedicated beauty testing labs, hiring new engineers and employing the expertise of top stylists such as the Kardashian clan’s go-to hair hero, Jen Atkin. Fun fact: they got hold of 1,000 miles of human hair (seriously) to try 600 prototype dryers.
Dyson’s Supersonic look less like a hair dryer, and more like something you’d find in a sci-fi movie. Unlike run-of-the-mill circular fan models, Dyson’s hair dryer is basically a big hole, but this clever cylinder uses the brand’s ‘Air Multiplier technology’ (that’s Dyson engineer-speak for a bladeless fan). It takes air from all sides before multiplying it’s power, then pushing it out through the middle of the ring towards your hair.
There are three attachments: a smoothing nozzle, a styling concentrator, which allows you to shape your hair on section at a time without disturbing the rest, and a diffuser, which disperses air evenly around curls, helping to reduce frizz and improve definition.
That’ll be the motor - or should we say, the“Dyson digital motor V9”. Uniquely positioned in the handle, it spins on average six times faster and is three times lighter than traditional models. So we’re talking more time to hit snooze in the morning and no more dryer-induced arm ache.
With four temperature settings and three airflow settings, it’s also a saviour for split ends. An overheated hair dryer blasts away the hair’s moisture, leaving you with frizz. The choice of temperature and airflow means that you can tailor the heat to your hair type. Even better, inside the dryer there is a thermometer, which records the temperature around 20 times per second, making sure it doesn’t get too hot and frazzle your locks.
The reviews are overwhelmingly positive about Dyson’s Supersonic hair dryer. It has an average star-rating of 4 out of 5 stars* on boots.com, Vogue also gave it a 5-star rating, describing the Supersonic as a “game-changer”, and Expert Reviews dubbed it “probably the best hair dryer ever made”.
The digital beauty editor at Marie Claire, Natalie Lukaitis, said:
“With absolute ease, I blow dried my hair in the right direction (down!) and there wasn’t a knot in sight afterwards. In fact, my hair looked so smooth, I had to go back and recall whether I’d added moroccan oil to the ends yet – I hadn’t.”
See top beauty blogger A Model Recommends unboxing her Dyson Supersonic and giving it a go for the first time here:
The editors at Wired.com think so, stating it has ‘superior engineering and well-considered design’ and ‘delivers more consistent results’ than your average hairdryer. Well, if the tech gods approve…
Shop the Dyson Supersonic hair dryer from boots.com and collect in-centre via Collect+, or call your local Boots for availability.
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*4 out of 5 star rating based on 56 reviewers, captured on 13th March ’17