New Abercrombie & Fitch fragrance launches at Debenhams
Published on 31/03/2017

In the wake of its 2016 new fragrance for men, Abercrombie & Fitch is pleased to announce the launch of ‘First Instinct’ for Women, developed exclusively with Inter Parfums.

First Instinct for Women will be available exclusively at Debenhams from 3 April.

The concept
 ‘First Instinct’ for Women is inspired by that first moment of attraction, when two people’s worlds collide and a spark is ignited. It is the fragrant interpretation of that exciting first glance and initial connection. That very moment can’t be defined in words, nor can it be anticipated.

The woman
Like the Abercrombie & Fitch woman, she is truly unique, unlike any other in her originality, as well as effortlessly beautiful. She knows how to follow her first instinct with innate style, charm and femininity.

The packaging
Developed by Fabrice Legros (Studio Pi), the design is “based upon a rectangular construction, yet with roundness that conveys femininity.” Its clear glass undulating surface is a sensual invitation, while its light pink metal cap and plaque convey its Abercrombie & Fitch undeniable pedigree.

The juice
“I feel that First Instinct for Women is at once playful, feminine, and alluring" says master perfumer Laurent le Guernec (IFF). “With a sensual opening, a sparkling development and a trail of irresistible yet effortless seduction, this formula was crafted to ensure captivation.”

Fragrance Family: Floriental
‘First Instinct’ for Women; captivating and sensual, blended for the woman who follows her first instinct.

Top: Sun-kissed Magnolia blooms coupled with uplifting Grapefruit Zest awaken the senses, while Passion Fruit adds a sweet dewy brightness. At once a sophisticated and playful opening.

Mid: Wild Orange Flower carries on the glistening floralcy while Butterfly Orchid blended with exotic Water Lily rounds out the heart of the fragrance. Femininity turns sensual and captivating.

Base: Warm Amber is heated by a contrasting blend of Creamy Tonka and Addictive Musk, brings an alluring trail of effortless seduction.

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