Kids' Club

Sign up to the Kids' Club today


Why should I sign up?

• Sign-up is free - Our Kids’ Club is absolutely free to join so you don’t have to pay a penny, not a sausage!

• Free family events - We'll let you know about events in the school holidays, visits from your favourite characters and other out of this world activities that are just too good to miss!

• We've launched our brand new Very Important Kid loyalty cards. Each time you bring the little one along to one of our kids' events, they'll get their loyalty card stamped. Collect eight stamps and they'll get a free goody bag.

• Members of Kids' Club can enjoy exciting discounts from your favourite retailers. Simply show your Kids' Club members card to redeem in store.

• Great competitions and prizes - We give away £100s worth of prizes every year - and it could be you getting your hands on them!

How do I sign up?

It’s easy peasy and completely free, just fill in your details on the form on the right of this page or head to one of our Customer Service Desks located near Fenwick and Debenhams. If signing up online, simply show your welcome email at one of our Customer Service desks on your next visit and pick up your new VIK loyalty card and lanyard.

We care about your privacy and we promise not to share your information, or send you anything we don’t think you’ll love. And of course, you can unsubscribe at any time.

If you have any other questions or require further any information on how to join the intu Eldon Square Kids’ Club, please visit one of our Customer Service desks.

Kids' Club membership offers

  • Disney On Ice Competition: If you buy a family ticket to Disney On Ice presents Passport to Adventure and use the exclusive intu code P2ADVENTURE, you will automatically be entered into a lucky draw to win upgraded VIP tickets to the opening night of the show on Tuesday 3 October. Find out more here. T&Cs apply.
  • adidas: 10% off
  • Bella Italia: Register as a member of the Bella Italia Club and kids eat free. Sign up here.
  • Better Eldon Leisure: Enjoy half price tenpin bowling until 5 September 2017, which includes the half term and summer holidays! Up to six people can enjoy unlimited bowling for one hour, Monday to Friday until 5.00pm for only £12.50 (normal price £25.00). Terms and conditions apply; call 0191 2699211 or 212 to make your booking.
  • Boost Juice: Kid’s drinks for £1 with every regular purchase
  • Centre for Life: One free child admission (to the Science Centre only) with every full paying adult (excludes concessions) on production of Kids' Club card at Science Centre reception. (Not valid in conjunction with any other offer or promotion. This offer is non-transferable and cannot be used as part payment towards an annual pass. Certain events and activities excluded including skating@life and Maker Faire – see Life website for event details. Management reserve the right to refuse admission.)
  • The Change Group: VIP rates on your holiday money, best rates in town!
  • Crepeaffaire: 15% off with membership card (excluding pancake day)
  • Giraffe: Kids eat free (one free kids meal deal per full price adult meal purchased, available Monday to Friday)
  • Monsoon:10% off full price kids and Angels with membership card
  • Newcastle Eagles: Save 30% on a family ticket to an Esh Group Eagles Newcastle basketball game. Get two adults and two kids tickets for just £28 (saving £22) when you use the promo code KIDSCLUB when purchasing tickets in advance.
  • Paperchase: 10% off
  • Pizza Express: Kids eat free when adults meal is purchased
  • Rossopomodoro: Choose 2 courses from the kids menu for free with every adult main purchased (available Monday - Friday, 3pm to 7pm)
  • TGI Fridays: 10% off kids' menu (available Monday to Thursday)
  • Tyneside Cinema: £4 tickets for kids and adults alike at Tyneside Cinema’s Children’s Film Club screenings (screenings take place every Saturday and most school holidays)
  • Tyneside Bar Café: 10% off food and drink at Tyneside Bar Café with membership card. Management reserve the right to withdraw the offer at any time. Click here to view their menus.

Offers are subject to change. For full terms and conditions, please see in store.


Simply complete the form below to sign up to the intu Eldon Square Kid's Club.
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